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Digital Transformation

Digital transformation strategy

A hundred organizations detailing their digital transformation strategies will likely result in 100 different roadmaps. Still, most successful digital transformations are aligned to a company's business strategy and follow two principles:
1- They work backward, starting with the ideal customer experience.
2- They take a holistic approach to transforming operations

Maxware start by envisioning the experience they want customers to have with their product and their brand for as many months or years as they want them to be customers. This objective means they must analyze their market, along with technology trends, to forecast or anticipate how customer needs or expectations may change and to spot opportunities for disruption

Organizations then determine how they must transform the digital business from end-to-end, including infrastructure, product development, operations, and workflows. And finally, they bring the customer experience to life and improve it continually in response to opportunity and change.

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